Speaking very directly at the BDMA

November 19, 2010

Just got back from speaking at the Belgian Direct Marketing Association (BDMA) annual congress. Was honored to be one of four keynotes, mine on creativity.

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B2B Emails, Meet Twitter

August 24, 2010

In her latest MediaPost Email Insider column, Ogilvy’s Gretchen Scheiman introduces B2B email marketing to social media’s darling, Twitter.  Check the four top places where Twitter content can add value to B2B emails here.


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Ben & Jerry’s announces they will no longer use email in the UK

July 20, 2010

Ben & Jerry’s announcement that they would no longer use email in the UK set off a flurry of reactions, from CMOs asking their staff whether they still need email to an entire industry up in arms over the news.  As a participant on the Inbox Insider’s list (a list of influential email industry folks), Ogilvy’s Gretchen Scheiman wanted to share the thinking from other marketing folks.

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Managing Cadence

July 1, 2010

Gretchen Scheiman gives some advice on one of the toughest challenges in email marketing: Managing Cadence.  See her article on the MediaPost Email Insider blog.


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Finalists from Canada, US and Japan announced

June 10, 2010

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From more than 200 to 3.

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