When Direct Marketing Becomes Misdirected Marketing

September 29, 2009

Mat Zucker posts on AdAge.

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Leaders are Passionate

September 22, 2009

Via The DoubleThink, a great digest of an interview of Ph.D. David Huffaker about leaders in social media — from their characteristics to how to measure their influences. click here


Why I Love the Humor of the Web

September 10, 2009

Mat Zucker posts on AdAge.

dunkinrun


The Day I Met David Ogilvy

September 9, 2009

Now that we’re settling into the new building on 11th Avenue, I can’t help thinking this isn’t the first time we’ve been trailblazers.

When Ogilvy first moved to 8th Avenue in 1989, it was considered quite a bold move. Worldwide Plaza was thought to be so far west that Ogilvy provided a free bus to shuttle employees from Grand Central. (Just like the bus we have now on 11th Ave.)

I didn’t take the shuttle often, but one warm day in the summer of 1989 I did.  It’s a day I’ll never forget…

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Irrational exuberance, morose over-thinking and everything in between

September 3, 2009

A book review on How We Decide

how-we-decide

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