Here is a link to an intriguing New York Times article on virality by John Tierney. A good deal of thinking has been done about which articles NY Times readers choose to share, and why. You might be surprised by what type of articles are most shared, but the reasons why (emotional communion, among others), are very interesting. Especially when you think about the Times readership in terms of being an audience you might want to reach, and what types of content could engage that audience enough to inspire pass-along.
The articles NY Times readers are choosing to share, and why.
Posted by bruce.henderson@ogilvy.com | Under Bruce Henderson February 12, 2010Better Planning or Better Measurement for Marketing Effectiveness
Posted by cenk.bulbul@ogilvy.com | Under Cenk Bulbul February 10, 2010Facing pressure for heightened accountability, many marketers are putting much more emphasis on measuring actual performance of their programs.
Having helped many clients build state-of-the-art direct marketing strategies, I have compiled five typical mistakes companies make in designing their marketing strategies. Hoping we can all learn from the mistakes of others to build better and more effective campaigns, I suggest these mistakes as five ways of increasing marketing effectiveness through better planning — rather than better measurement after launching a plan.
Redefine “Conversation” to Better Facilitate Consideration … and Purchase
Posted by hugh.allspaugh@ogilvy.com | Under Hugh Alspaugh February 2, 2010The Conversation of the Future?
Over the holidays, my 12 year-old son went shopping for a present for his mom on his own. After browsing around in Borders bookstore, he sent me a text which listed the things he was considering. I suggested he send me a photo of his favorite option. He did, I approved, and I can still recall the feeling as if I participated in the decision, even though he was exercising his independence. What a great experience and a nice connective moment for us both.
This got me thinking about what it means — or doesn’t mean — to have a conversation in an age of mobile ubiquity.
Humans have long enjoyed the art of the conversation. These days, we “talk” in many ways, including in person, over the phone, texting and tapping social media applications. What if brands spent less time prying their way into those conversations, and more time adding value by making it easier for us to converse about our brands and products?
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