Up on Adweek this week is “Returning Nobility to Sales,” a piece about the industry accepting its role in sales and rising to the defense of great salesmanship.
Returning Nobility to Sales
Posted by mat.zucker@ogilvy.com | Under Mat Zucker May 12, 2010Best direct campaigns of last 30 years
Posted by mat.zucker@ogilvy.com | Under Mat Zucker December 22, 2009
DMNews is celebrating 30 years. Here are a few of our contributions to the most iconic and popular direct response campaigns, whose innovations helped shaped today’s.
A look at last year’s Echo winners
Posted by mat.zucker@ogilvy.com | Under Events, Mat Zucker October 14, 2009
A look back to last year’s winners:
Some work that already embodies the spirit of re:direct
