DMNews is celebrating 30 years. Here are a few of our contributions to the most iconic and popular direct response campaigns, whose innovations helped shaped today’s.
Best direct campaigns of last 30 years
Posted by mat.zucker@ogilvy.com | Under Mat Zucker December 22, 2009A look at last year’s Echo winners
Posted by mat.zucker@ogilvy.com | Under Events, Mat Zucker October 14, 2009
A look back to last year’s winners:
Some work that already embodies the spirit of re:direct
When Direct Marketing Becomes Misdirected Marketing
Posted by mat.zucker@ogilvy.com | Under Mat Zucker September 29, 2009
Why I Love the Humor of the Web
Posted by mat.zucker@ogilvy.com | Under Mat Zucker September 10, 2009
Royal Mail 3-D site
Posted by mat.zucker@ogilvy.com | Under Mat Zucker August 25, 2009In the Caples Creative Community at DM News, Proximity ecd Duncan Gray walks through a 3-D site for Royal Mail. The work, according to the post, seeks to “convince UK advertisers that direct mail is far from dead.”
