Whoever said that Direct Response is cheesy and low-brow, doesn’t know much about direct. When people hear the term “Direct,” too many automatically think of a postcard with a bright yellow starburst and the words FREE! or ACT NOW! splashed all over the piece. And unfortunately most of what we receive in our mailbox or in-box is just this. So it’s no surprise that Direct has gotten a bad name.
re:direct is an Ogilvy sponsored conversation about modern direct.
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