Creativity can help reinvigorate direct.
OgilvyOne is a DMA 09 sponsor , so we’re using our print ad in the conference program (page 92) to be a proof of concept in how to re-inject creativity + innovation into direct channels.
Print ad invites you to email a picture to hear a msg from D.O.
A look back to last year’s winners:
Some work that already embodies the spirit of re:direct
Almost ready for San Diego. What we’re looking forward to.
Whoever said that Direct Response is cheesy and low-brow, doesn’t know much about direct. When people hear the term “Direct,” too many automatically think of a postcard with a bright yellow starburst and the words FREE! or ACT NOW! splashed all over the piece. And unfortunately most of what we receive in our mailbox or in-box is just this. So it’s no surprise that Direct has gotten a bad name.
re:direct is an Ogilvy sponsored conversation about modern direct.
about the platform
hosted by creatives, media, planners, analytics and strategy.
meet the contributors
