Search for the World’s Greatest Sales Person Begins
Posted by mat.zucker@ogilvy.com | Under Events, Experiences March 28, 2010Lessons from the concrete jungle: Yellow cabs and the art of tipping… and some follow-up evidence
Posted by john.mcdonald@ogilvy.com | Under John McDonald March 24, 2010A few people have contacted me asking if there was any evidence to support my last post, which is a very fair question.
Lessons from the concrete jungle: Yellow cabs and the art of tipping
Posted by john.mcdonald@ogilvy.com | Under John McDonald March 8, 2010Yellow cab rides in New York are the source of many things. Unfortunate smells, Funny anecdotes and near death experiences are just a few of them. What I hadn’t realized until I took two rides last week is that they are also the testing ground for behavioral economics theory as well.
The articles NY Times readers are choosing to share, and why.
Posted by bruce.henderson@ogilvy.com | Under Bruce Henderson February 12, 2010Here is a link to an intriguing New York Times article on virality by John Tierney. A good deal of thinking has been done about which articles NY Times readers choose to share, and why. You might be surprised by what type of articles are most shared, but the reasons why (emotional communion, among others), are very interesting. Especially when you think about the Times readership in terms of being an audience you might want to reach, and what types of content could engage that audience enough to inspire pass-along.
Better Planning or Better Measurement for Marketing Effectiveness
Posted by cenk.bulbul@ogilvy.com | Under Cenk Bulbul February 10, 2010Facing pressure for heightened accountability, many marketers are putting much more emphasis on measuring actual performance of their programs.
Having helped many clients build state-of-the-art direct marketing strategies, I have compiled five typical mistakes companies make in designing their marketing strategies. Hoping we can all learn from the mistakes of others to build better and more effective campaigns, I suggest these mistakes as five ways of increasing marketing effectiveness through better planning — rather than better measurement after launching a plan.
