In the Caples Creative Community at DM News, Proximity ecd Duncan Gray walks through a 3-D site for Royal Mail. The work, according to the post, seeks to “convince UK advertisers that direct mail is far from dead.”
Royal Mail 3-D site
Posted by mat.zucker@ogilvy.com | Under Mat Zucker August 25, 2009A believer’s (non) apology
Posted by robert.schwartz@ogilvy.com | Under Robert Schwartz August 17, 2009
What Is Direct Response?
Posted by bruce.henderson@ogilvy.com | Under Bruce Henderson August 12, 2009According to Wikipedia, it’s “a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly.” Given that almost all spots have URLs now, and virtually every banner has a CTA, it seems as if there is a case to be made that nearly all advertising (even if it doesn’t work well as such) is DR now. Do you agree?
Tags: direct
How thoughtful design can impact decision making
Posted by minhee.lee@ogilvy.com | Under Min Hee Lee August 10, 2009Before you read any further, look at the three images below and ask yourself what they have in common.
A menu for Shake Shack, a hamburger place
A candy store
A mysterious man's closet
