Almost ready for San Diego. What we’re looking forward to.
Preparing for next week’s DMA 09 Conference in San Diego
Posted by mat.zucker@ogilvy.com | Under Events October 11, 2009Good design + A simple message = Great results
Posted by vicki.azarian@ogilvy.com | Under Vicki Azarian October 7, 2009Whoever said that Direct Response is cheesy and low-brow, doesn’t know much about direct. When people hear the term “Direct,” too many automatically think of a postcard with a bright yellow starburst and the words FREE! or ACT NOW! splashed all over the piece. And unfortunately most of what we receive in our mailbox or in-box is just this. So it’s no surprise that Direct has gotten a bad name.
When Direct Marketing Becomes Misdirected Marketing
Posted by mat.zucker@ogilvy.com | Under Mat Zucker September 29, 2009
Leaders are Passionate
Posted by marcus.oliver@ogilvy.com | Under Uncategorized September 22, 2009Via The DoubleThink, a great digest of an interview of Ph.D. David Huffaker about leaders in social media — from their characteristics to how to measure their influences. click here
Tags: research
