
DMNews is celebrating 30 years. Here are a few of our contributions to the most iconic and popular direct response campaigns, whose innovations helped shaped today’s.

DMNews is celebrating 30 years. Here are a few of our contributions to the most iconic and popular direct response campaigns, whose innovations helped shaped today’s.
At our OgilvyOne reception on Tuesday after Shelly Lazarus’ induction into the Hall of Fame, we shared with industry leaders and press the idea behind re:direct and this opening video which is a call to arms based on some insights, ideas from research and people:
Creativity can help reinvigorate direct.
OgilvyOne is a DMA 09 sponsor , so we’re using our print ad in the conference program (page 92) to be a proof of concept in how to re-inject creativity + innovation into direct channels.

Print ad invites you to email a picture to hear a msg from D.O.

A look back to last year’s winners:
Some work that already embodies the spirit of re:direct
Whoever said that Direct Response is cheesy and low-brow, doesn’t know much about direct. When people hear the term “Direct,” too many automatically think of a postcard with a bright yellow starburst and the words FREE! or ACT NOW! splashed all over the piece. And unfortunately most of what we receive in our mailbox or in-box is just this. So it’s no surprise that Direct has gotten a bad name.