DMNews is celebrating 30 years. Here are a few of our contributions to the most iconic and popular direct response campaigns, whose innovations helped shaped today’s.
Best direct campaigns of last 30 years
Posted by mat.zucker@ogilvy.com | Under Mat Zucker December 22, 2009re:direct movement launches at DMA
Posted by marcus.oliver@ogilvy.com | Under Experiences October 21, 2009At our OgilvyOne reception on Tuesday after Shelly Lazarus’ induction into the Hall of Fame, we shared with industry leaders and press the idea behind re:direct and this opening video which is a call to arms based on some insights, ideas from research and people:
Proof of our pudding: re:direct in action
Posted by mat.zucker@ogilvy.com | Under Experiences October 18, 2009
Creativity can help reinvigorate direct.
OgilvyOne is a DMA 09 sponsor , so we’re using our print ad in the conference program (page 92) to be a proof of concept in how to re-inject creativity + innovation into direct channels.
Print ad invites you to email a picture to hear a msg from D.O.
A look at last year’s Echo winners
Posted by mat.zucker@ogilvy.com | Under Events, Mat Zucker October 14, 2009
A look back to last year’s winners:
Some work that already embodies the spirit of re:direct
Good design + A simple message = Great results
Posted by vicki.azarian@ogilvy.com | Under Vicki Azarian October 7, 2009Whoever said that Direct Response is cheesy and low-brow, doesn’t know much about direct. When people hear the term “Direct,” too many automatically think of a postcard with a bright yellow starburst and the words FREE! or ACT NOW! splashed all over the piece. And unfortunately most of what we receive in our mailbox or in-box is just this. So it’s no surprise that Direct has gotten a bad name.
