
From more than 200 to 3.
The response has been tremendous — we’re keeping track both of how many people participated around the world and how they participated.

DMNews is celebrating 30 years. Here are a few of our contributions to the most iconic and popular direct response campaigns, whose innovations helped shaped today’s.
At our OgilvyOne reception on Tuesday after Shelly Lazarus’ induction into the Hall of Fame, we shared with industry leaders and press the idea behind re:direct and this opening video which is a call to arms based on some insights, ideas from research and people:
Creativity can help reinvigorate direct.
OgilvyOne is a DMA 09 sponsor , so we’re using our print ad in the conference program (page 92) to be a proof of concept in how to re-inject creativity + innovation into direct channels.

Print ad invites you to email a picture to hear a msg from D.O.