Here is a link to an intriguing New York Times article on virality by John Tierney. A good deal of thinking has been done about which articles NY Times readers choose to share, and why. You might be surprised by what type of articles are most shared, but the reasons why (emotional communion, among others), are very interesting. Especially when you think about the Times readership in terms of being an audience you might want to reach, and what types of content could engage that audience enough to inspire pass-along.

Articles, blog posts, and press releases abound about how much data the internet is now making available for marketers, about what a sea change this data deluge is bringing to business processes and decision-making. New data companies are entering the space every day, each with case studies that verify the utility of their offerings. A new world of data-driven marketing is upon us!

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