At our OgilvyOne reception on Tuesday after Shelly Lazarus’ induction into the Hall of Fame, we shared with industry leaders and press the idea behind re:direct and this opening video which is a call to arms based on some insights, ideas from research and people:

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Creativity can help reinvigorate direct.

OgilvyOne is a DMA 09 sponsor , so we’re using our print ad in the conference program (page 92) to be a proof of concept in how to re-inject creativity +  innovation into direct channels.

Print ad invites you to email a picture to hear a msg from D.O.

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Now that we’re settling into the new building on 11^th Avenue, I can’t help thinking this isn’t the first time we’ve been trailblazers.

When Ogilvy first moved to 8^th Avenue in 1989, it was considered quite a bold move. Worldwide Plaza was thought to be so far west that Ogilvy provided a free bus to shuttle employees from Grand Central. (Just like the bus we have now on 11^th Ave.)

I didn’t take the shuttle often, but one warm day in the summer of 1989 I did.  It’s a day I’ll never forget…

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Human nature hasn’t changed and neither have the priorities required for successfully conveying your message: http://bit.ly/27aOXD

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