Up on Adweek this week is “Returning Nobility to Sales,” a piece about the industry accepting its role in sales and rising to the defense of great salesmanship.
Returning Nobility to Sales
Posted by mat.zucker@ogilvy.com | Under Mat Zucker May 12, 2010Search for the World’s Greatest Sales Person Begins
Posted by mat.zucker@ogilvy.com | Under Events, Experiences March 28, 2010
re:direct movement launches at DMA
Posted by marcus.oliver@ogilvy.com | Under Experiences October 21, 2009At our OgilvyOne reception on Tuesday after Shelly Lazarus’ induction into the Hall of Fame, we shared with industry leaders and press the idea behind re:direct and this opening video which is a call to arms based on some insights, ideas from research and people:
Proof of our pudding: re:direct in action
Posted by mat.zucker@ogilvy.com | Under Experiences October 18, 2009
Creativity can help reinvigorate direct.
OgilvyOne is a DMA 09 sponsor , so we’re using our print ad in the conference program (page 92) to be a proof of concept in how to re-inject creativity + innovation into direct channels.
Print ad invites you to email a picture to hear a msg from D.O.
The Day I Met David Ogilvy
Posted by bill.groginsky@ogilvy.com | Under Bill Groginsky September 9, 2009Now that we’re settling into the new building on 11th Avenue, I can’t help thinking this isn’t the first time we’ve been trailblazers.
When Ogilvy first moved to 8th Avenue in 1989, it was considered quite a bold move. Worldwide Plaza was thought to be so far west that Ogilvy provided a free bus to shuttle employees from Grand Central. (Just like the bus we have now on 11th Ave.)
I didn’t take the shuttle often, but one warm day in the summer of 1989 I did. It’s a day I’ll never forget…
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Tags: David Ogilvy
