Posted by hugh.allspaugh@ogilvy.com | Under Hugh Alspaugh
February 2, 2010
The Conversation of the Future?
Over the holidays, my 12 year-old son went shopping for a present for his mom on his own. After browsing around in Borders bookstore, he sent me a text which listed the things he was considering. I suggested he send me a photo of his favorite option. He did, I approved, and I can still recall the feeling as if I participated in the decision, even though he was exercising his independence. What a great experience and a nice connective moment for us both.
This got me thinking about what it means — or doesn’t mean — to have a conversation in an age of mobile ubiquity.
Humans have long enjoyed the art of the conversation. These days, we “talk” in many ways, including in person, over the phone, texting and tapping social media applications. What if brands spent less time prying their way into those conversations, and more time adding value by making it easier for us to converse about our brands and products?
Posted by jim.dravillas@ogilvy.com | Under Jim Dravillas
November 2, 2009
Articles, blog posts, and press releases abound about how much data the internet is now making available for marketers, about what a sea change this data deluge is bringing to business processes and decision-making. New data companies are entering the space every day, each with case studies that verify the utility of their offerings. A new world of data-driven marketing is upon us!
Posted by marcus.oliver@ogilvy.com | Under Experiences
October 21, 2009
At our OgilvyOne reception on Tuesday after Shelly Lazarus’ induction into the Hall of Fame, we shared with industry leaders and press the idea behind re:direct and this opening video which is a call to arms based on some insights, ideas from research and people:
Posted by mat.zucker@ogilvy.com | Under Experiences
October 18, 2009
Creativity can help reinvigorate direct.
OgilvyOne is a DMA 09 sponsor , so we’re using our print ad in the conference program (page 92) to be a proof of concept in how to re-inject creativity + innovation into direct channels.
Print ad invites you to email a picture to hear a msg from D.O.
