DMNews is celebrating 30 years. Here are a few of our contributions to the most iconic and popular direct response campaigns, whose innovations helped shaped today’s.
Best direct campaigns of last 30 years
Posted by mat.zucker@ogilvy.com | Under Mat Zucker December 22, 2009re:direct movement launches at DMA
Posted by marcus.oliver@ogilvy.com | Under Experiences October 21, 2009At our OgilvyOne reception on Tuesday after Shelly Lazarus’ induction into the Hall of Fame, we shared with industry leaders and press the idea behind re:direct and this opening video which is a call to arms based on some insights, ideas from research and people:
