Posted by gretchen.scheiman@ogilvy.com | Under Gretchen Scheiman
June 1, 2010
With the explosion of all the cool new gadgets in social media and mobile marketing, it’s easy to lose sight of the CRM opportunities in each of these new channels. Companies need to identify the right owner for “messaging” - whether it’s through email, mobile SMS, or social media.
Gretchen Scheiman’s article in MediaPost’s Email Insider today is a call to email marketers to use their existing knowledge base to take over the messaging component of these two new channels. It also features a list of critical components marketers will need to kick-start the channels.
Posted by marcus.oliver@ogilvy.com | Under Experiences
October 21, 2009
At our OgilvyOne reception on Tuesday after Shelly Lazarus’ induction into the Hall of Fame, we shared with industry leaders and press the idea behind re:direct and this opening video which is a call to arms based on some insights, ideas from research and people:
Posted by mat.zucker@ogilvy.com | Under Experiences
October 18, 2009
Creativity can help reinvigorate direct.
OgilvyOne is a DMA 09 sponsor , so we’re using our print ad in the conference program (page 92) to be a proof of concept in how to re-inject creativity + innovation into direct channels.
Print ad invites you to email a picture to hear a msg from D.O.
