DMNews is celebrating 30 years. Here are a few of our contributions to the most iconic and popular direct response campaigns, whose innovations helped shaped today’s.
Best direct campaigns of last 30 years
Posted by mat.zucker@ogilvy.com | Under Mat Zucker December 22, 2009Proof of our pudding: re:direct in action
Posted by mat.zucker@ogilvy.com | Under Experiences October 18, 2009
Creativity can help reinvigorate direct.
OgilvyOne is a DMA 09 sponsor , so we’re using our print ad in the conference program (page 92) to be a proof of concept in how to re-inject creativity + innovation into direct channels.
Print ad invites you to email a picture to hear a msg from D.O.
Rethinking + Reinvigorating Direct: Welcome
Posted by mat.zucker@ogilvy.com | Under Mat Zucker, Welcome July 16, 2009Welcome to re:direct, a conversation about modern direct marketing.
David Ogilvy began his advertising career first doing research for Gallup and selling Aga stoves door-to-door. He learned precious lessons in salesmanship and how to communicate with people to help them make a decision. Ogilvy placed a high value of not just guessing at would work, but knowing what would work. He insisted on direct response being an integral part of the agency he built.
For all the rigor as it has evolved from mail order to database marketing to CRM and digital, direct seems stuck in a decade or two past. We believe it’s time for a second coming, especially creatively.
We’re tasking talent across Ogilvy — from creative and strategy to analytics and media — to tackle this and showcase work. We’re also asking the wider marketing community to participate and push us all towards some answers.
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