In her latest MediaPost Email Insider column, Ogilvy’s Gretchen Scheiman introduces B2B email marketing to social media’s darling, Twitter.  Check the four top places where Twitter content can add value to B2B emails here.

With the explosion of all the cool new gadgets in social media and mobile marketing, it’s easy to lose sight of the CRM opportunities in each of these new channels. Companies need to identify the right owner for “messaging” - whether it’s through email, mobile SMS, or social media.

Gretchen Scheiman’s article in MediaPost’s Email Insider today is a call to email marketers to use their existing knowledge base to take over the messaging component of these two new channels. It also features a list of critical components marketers will need to kick-start the channels.

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The Conversation of the Future?

Over the holidays, my 12 year-old son went shopping for a present for his mom on his own. After browsing around in Borders bookstore, he sent me a text which listed the things he was considering. I suggested he send me a photo of his favorite option. He did, I approved, and I can still recall the feeling as if I participated in the decision, even though he was exercising his independence. What a great experience and a nice connective moment for us both.

This got me thinking about what it means — or doesn’t mean — to have a conversation in an age of mobile ubiquity.

Humans have long enjoyed the art of the conversation. These days, we “talk” in many ways, including in person, over the phone, texting and tapping social media applications. What if brands spent less time prying their way into those conversations, and more time adding value by making it easier for us to converse about our brands and products?

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Actual Google Screenshot – thanks Mashable.com for the tip

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